One of the biggest destinations for bridal dresses and wedding formalwear in Melbourne is found on Sydney Road right in the middle of Brunswick. The precinct surrounds the Hardwick Building on the corner of Sydney Road and Ballarat Street, which previously held the flagship store for bridal designer Mariana Hardwick. Though Mariana Hardwick moved from Brunswick in 2019 this area continues to flourish with dozens of independent designers and wedding specialists.